Act.77 is a global boutique agency focused on ideas that move people — to act, to feel, to think.

 

We are a senior-led, multicultural, multidisciplinary crew made up of some of the best creatives, strategists, technologists and producers in the world.

 

We’re not built like a traditional agency. We’ve removed the unnecessary layers, the inflated overheads and the slow decision chains.

What’s left is pure creative firepower — fast, sharp and surprisingly accessible. 

We work globally, connect culturally, and think beyond borders.

 

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Research & Social Listening:
Deep investigation of human behavior, culture, trends and conversations. We observe how people live, speak, feel and behave — to uncover real, actionable insight.

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Creative Strategy
Positioning, brand narrative, and campaign direction based on actionable insight. We define brand direction and messaging with clarity, precision and cultural relevance.

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Creative Ideas
Bold, culturally resonant concepts that spark emotion, attention and participation. We craft ideas that interrupt, provoke, and resonate — ideas that leave a mark.

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Production
High-quality execution — from fast prototypes to complex activations and content.We bring concepts to life with quality, agility, and full understanding of format and platform.

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Media Strategy
Smart distribution, partnerships and channel planning for maximum reach and ROI. We ensure ideas travel — through the right channels, at the right time, with the right partners.

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PR & Amplification
Turning actions into headlines through creative PR and earned media. We turn ideas into stories people want to tell and media want to cover.