​

​

Russia has one of the worst scores in the Animal Protection Index according to the World Animal Protection Organization. National Geographic and International Fund for Animal Welfare invited 5000 people to a wildlife photo exhibition. At the end of the exhibition, visitors had an unexpected reveal: They had seen not photos, but hyperrealistic drawings. Thus we delivered our message: SOON THERE WILL BE NO ANIMALS TO PHOTOGRAPH. TAKE ACTION. With a low budget exhibition, we created a massive buzz and reached over 1 million people.