A lot of people don’t buy frozen fish because they think it’s not a fresh and healthy food. But with today’s technology, the fish can be frozen right on the boat, preserving its freshness, nutrients and flavor.

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To grab people’s attention for the freshness of our frozen fish range, we gave them life.

Using animatronic techniques, wi-fi and a proximity sensor, we developed a special set of packs that behave like a fresh catch, shaking and leaping like a live fish inside the freezers.

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The stunt was also broadcasted live in a website, where people could see the store in real time and activate the packs, making them shake or leap to prank consumers inside the supermarkets.